The Plastic Guide
Together towards circular plastic
Our 2050 goal is for all products to be completely fossil-free and circularly packaged.
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Our commitment for 2030:
- 100% collection and recycling systems in the Netherlands are of high quality and uniform
- 100% of P/I get their share of recyclate back
- 100% of the packaging is recyclable
- where possible, packaging is reusable
- reduced use of plastic packaging without negative substitution
In order to achieve these targets, significant changes are needed across the plastic chain, involving production, usage, collection, sorting, and recycling. Below, these changes are explained for each step in the chain.
Production
The dependence on fossil raw materials in plastic packaging must be...
Sorting
Extracting valuable raw materials from plastic packaging should become...
Recycling
As much as possible, recyclate from the plastic packaging chain should be...
Collection
Every packaging should be collected to preserve all the valuable raw...
Use
The use of plastic packaging must be reduced. By omitting unnecessary...
Download The Plastic Guide
If you want a good overview of our goals and what it will take to achieve them, download The Plastic Guide here.
On March 7th 2023, we launched The Plastic Guide in a table discussion with leaders from the plastic packaging chain. See the aftermovie of the launch below.